Privacy policy
Privacy Policy (Shopify Store) — ALL FIRE
Last updated: December 23, 2025
This Privacy Policy describes how ALL FIRE collects, uses, and discloses personal information when you visit, use, or make a purchase from our website and online store (the “Services”), or otherwise communicate with us.
For purposes of this Privacy Policy, “ALL FIRE,” “we,” “us,” and “our” refer to ALL FIRE, a division of Hits In the Bag, Inc. (“Hits In the Bag”). Our store is hosted on Shopify Inc. (“Shopify”). If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By using the Services, you acknowledge that you have read and understand this Privacy Policy.
1) Personal Information We Collect
“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. It does not include information that has been de-identified or aggregated.
Depending on how you interact with the Services, we may collect the following categories of personal information:
- Contact details: name, email address, phone number, billing address, shipping address
- Order and transaction information: items viewed, added to cart, purchased, returned; order history; order communications
- Payment information: payment method details and transaction confirmations (note: payment processing is handled by Shopify and/or our payment processors; we do not store full payment card numbers)
- Account information: username, password, preferences (if you create an account)
- Customer support communications: information you provide when contacting us
- Device and usage information: IP address, browser/device identifiers, cookie data, pages viewed, and interactions with the Services
2) Sources of Personal Information
We may collect personal information from:
- You directly (e.g., when you place an order, create an account, sign up for emails, or contact support)
- Automatically through the Services (e.g., cookies and similar technologies)
- Service providers that help us run the store (e.g., Shopify, payment processors, analytics providers, email/SMS providers, fulfillment/shipping partners)
- Advertising/marketing partners (where enabled)
3) How We Use Personal Information
We use personal information for the following purposes:
Provide and operate the Services
- Process payments and complete transactions
- Fulfill orders, provide shipping updates, and handle returns/replacements
- Provide customer support and respond to requests
- Maintain and administer accounts (if applicable)
Improve and personalize
- Understand how customers use the Services
- Improve site performance, product offerings, and customer experience
Marketing and advertising
- Send marketing communications (email/SMS/postal mail) where permitted by law and based on your preferences
- Show you ads and measure ad performance (where enabled)
Security and fraud prevention
- Detect, prevent, investigate, or take action regarding fraudulent, illegal, or malicious activity
- Protect the integrity and security of the Services
Legal and compliance
- Comply with applicable laws and regulations
- Enforce our policies and terms
- Respond to lawful requests and legal process
4) How We Disclose Personal Information
We may disclose personal information to third parties for legitimate business purposes, including:
- Shopify (hosting, checkout, store operations, and related services)
- Payment processors to process transactions
- Fulfillment and shipping partners to produce, pack, and deliver orders (including print-on-demand and drop-shipping providers)
- Customer support and communications providers (e.g., email/SMS platforms)
- Analytics providers to understand site usage and performance
- Advertising/marketing partners (where enabled) for targeted advertising and measurement
- Legal/compliance when required to comply with law, enforce policies, or protect rights and safety
- Business transfers if we are involved in a merger, acquisition, restructuring, or sale of assets
Third parties may process your information according to their own privacy policies.
5) Shopify’s Role
Our store is hosted on Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve the Shopify platform and services.
To learn more, you can review Shopify’s consumer privacy information at: https://privacy.shopify.com/en
6) Cookies and Similar Technologies
We (and Shopify and our service providers) use cookies and similar technologies to operate the Services, remember preferences, run analytics, and (where enabled) support advertising.
You can control cookies through your browser settings. Blocking cookies may impact site functionality.
7) Your Rights and Choices
Depending on where you live, you may have rights regarding your personal information, such as:
- Access / Know what personal information we have about you
- Delete personal information (subject to legal exceptions)
- Correct inaccurate personal information
- Portability (receive a copy of certain information)
- Opt out of targeted advertising / “sale” or “sharing” (as defined by applicable law, where applicable)
Marketing preferences
You can opt out of promotional emails at any time by using the unsubscribe link in our emails. Even if you opt out, we may still send transactional messages (e.g., order confirmations).
To exercise privacy rights, contact us using the details in the Contact section below. We may need to verify your identity before responding.
8) Children’s Privacy
The Services are not intended for children under the age of majority in their jurisdiction, and we do not knowingly collect personal information from such children.
9) Data Security and Retention
No method of transmission or storage is 100% secure. We use reasonable safeguards to protect personal information, but cannot guarantee absolute security.
We retain personal information as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.
10) International Transfers
If you access the Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where Shopify and our service providers operate.
Where required, we rely on recognized transfer mechanisms for cross-border transfers.
11) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date above.
12) Contact
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:
ALL FIRE (a division of Hits In the Bag, Inc.)
Hits In the Bag, Inc.
6421 N. Florida Ave Suite D-1438
Tampa, FL 33604
United States